Oaky, the #1 upselling platform, announces today that it has closed a $9.5 million Series A financing. PeakSpan Capital, a growth-stage investment firm focused on the B2B software arena with offices in New York and Silicon Valley, led the round. Oaky will use the funds to increase investment in product development, continued geographic expansion and team growth across all functional groups.

“We are beyond thrilled to announce our Series A financing today and formally welcome PeakSpan to the Oaky family. PeakSpan’s extensive experience working with growth-stage B2B SaaS businesses coupled with their focus on the Hospitality Technology arena makes them a perfect partner for Oaky’s next phase of growth and development. Their shared passion for our vision and opportunity was evident from our very first discussion, and the philosophical alignment across our organizations is palpable. We’re incredibly energized to leverage this investment to scale all areas of our organization, continue our geographic expansion and solidify Oaky’s position as the global thought leader in this burgeoning category,” says Lars Jonker, Co-Founder at Oaky.

Oaky’s mission since its founding has been to help hoteliers capture incremental revenue and enable a superior guest experience by offering travelers relevant services in a personalized manner based on their specific preferences and needs. Oaky’s platform analyzes a vast array of data about each guest to derive demographic, behavior and intent information which is then utilized to intelligently deliver individualized offers to the right guest at the right time. Oaky has demonstrated the power of its platform to drive impact and significant ROI for hoteliers and now works with around 1,500 hotels across 90 countries around the globe.